Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers.[1]
Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data.[2] MAM differs from mobile device management (MDM), which focuses on controlling the entire device, and requires that users enroll or register their device, and install a service agent.[2][3]
While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions, because EMM suites require a device management profile in order to enable app management capabilities.[4]
Mobile device management and mobile application management do different things but also have some overlap. Knowing their differences is important.
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