Online social movements are organized efforts to push for a particular goal[1] through the use of new communications and information technologies, such as the Internet.[2] In many cases, these movements seek to counter the mainstream public, claiming there is a wrong that should be righted.[3] Online social movements have focused on a broad range on social and political issues in countries all around the world.
Since then, online social movements gained momentum into the early 21st century and are now one of the most prevalent forms of social movement.[4] The organizational structures and strategies behind social movements have changed as a result of the online world. Online communities on social media build off social movements, enabling the connection of persons worldwide to develop a base and gain awareness of issues. The internet supports the mobilization of a larger group of people within a shorter period of time.
The ubiquity of online social movements has resulted in varying attitudes. Both proponents and critics have raised valid points about the potential and the shortcomings of online social movements, which have been increasing evident in the numerous examples around the world.
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