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Painting of a peddler selling birds, by Ji Sheng (計盛). China, Ming dynasty, 15th century

Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing.

Personal selling

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