Persuasion

Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.^[1]

Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.^[2]^: 46 Psychology looks at persuasion through the lens of individual behaviour^[3] and neuroscience studies the brain activity associated with this behaviour.^[4] History and political science are interested in the role of propaganda in shaping historical events.^[5] In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof.^[6] Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch,^[7] or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.

^ Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.{{cite book}}: CS1 maint: multiple names: authors list (link)
^ Toye, Richard (28 March 2013). Rhetoric: A Very Short Introduction. OUP Oxford. ISBN 978-0-19-965136-8.
^ Albarracin, Dolores; Johnson, Blair T. (10 October 2018). The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition. Routledge. ISBN 978-1-351-71240-8.
^ Cacioppo, John T.; Cacioppo, Stephanie; Petty, Richard E (April 2018). "The neuroscience of persuasion: A review with an emphasis on issues and opportunities". Social Neuroscience. 13 (2): 129–172. doi:10.1080/17470919.2016.1273851. ISSN 1747-0927. PMID 28005461.
^ Welch, David (27 November 2013). Propaganda, Power and Persuasion: From World War I to Wikileaks. Bloomsbury Publishing. ISBN 978-0-85772-481-6.
^ "Persuasion". Business Dictionary. Archived from the original on 27 July 2018. Retrieved 9 May 2012.
^ Fautsch, Leo (January 2007). "Persuasion". The American Salesman. 52 (1): 13–16. ProQuest 203354419.

[1] Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.{{cite book}}: CS1 maint: multiple names: authors list (link)

[:1-2] Toye, Richard (28 March 2013). Rhetoric: A Very Short Introduction. OUP Oxford. ISBN 978-0-19-965136-8.

[3] Albarracin, Dolores; Johnson, Blair T. (10 October 2018). The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition. Routledge. ISBN 978-1-351-71240-8.

[4] Cacioppo, John T.; Cacioppo, Stephanie; Petty, Richard E (April 2018). "The neuroscience of persuasion: A review with an emphasis on issues and opportunities". Social Neuroscience. 13 (2): 129–172. doi:10.1080/17470919.2016.1273851. ISSN 1747-0927. PMID 28005461.

[5] Welch, David (27 November 2013). Propaganda, Power and Persuasion: From World War I to Wikileaks. Bloomsbury Publishing. ISBN 978-0-85772-481-6.

[6] "Persuasion". Business Dictionary. Archived from the original on 27 July 2018. Retrieved 9 May 2012.

[7] Fautsch, Leo (January 2007). "Persuasion". The American Salesman. 52 (1): 13–16. ProQuest 203354419.

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