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A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. When it comes to marketing non-durable commodities, such as food items, sampling is crucial. It gives room to highlight new items on the market as well as to bring back classic product categories with fresh tastes, inventive ingredients, and other changes.[1]
- ^ Sedliačiková, Mariana & Kocianová, Anna & Dzian, Michal & Moresova, M & Drábek, Josef. (2020). Product Sampling Effect on Purchase Decision Also by Social Aspects. Marketing and Management of Innovations.