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| Product type | Cereal of crisped rice |
|---|---|
| Owner | WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world) |
| Country | United States |
| Introduced | 1928 |
| Markets | Worldwide |
| Previous owners | Kellogg Company (1927–2023) |
| Website | ricekrispies.com |
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world.[a] Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.[1]
Rice Krispies cereal has a long advertising history with the elf cartoon characters Snap, Crackle and Pop touting the brand.
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- ^ How does Kellogg's* Rice Krispies* cereal "talk"? Kellogg Canada