Tire Rack

Tire Rack
Company typePrivately held
IndustryRetail
Founded1979 (1979)
FounderPeter Veldman
FateAcquired by Discount Tire
Headquarters,
Key people
Peter Veldman, Founder and President (1979–2014)
Mike Joines, President (2014–present)
ProductsTires, wheels, auto accessories
Number of employees
400+
Websitetirerack.com

Tire Rack is a privately owned customer-direct tire, wheels, car accessories distributor company headquartered in South Bend, Indiana. In 2021 it was acquired by Discount Tire and continues to operate as a separate business and brand name.


Tire Rack

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