Ultra Music Festival

Ultra Music Festival
GenreElectronic dance music
Date(s)Late March
FrequencyAnnually
Location(s)Most recent
Bayfront Park, Miami
(2001–2005, 2012–18, 2022–)
Previous
Collins Park, Miami Beach
(1999–2000)
Bicentennial Park, Miami
(2006–11)
Virginia Key, Miami
(2019)
International spin-offs
For full list, see here
Years active25 years
InauguratedMarch 13, 1999 (1999-03-13)
FoundersRussell Faibisch
Alex Omes
Most recentMarch 22–24, 2024
Next eventMarch 28–30, 2025
Attendance165,000 (2024, 3 days total on Ultra Main Stage)
Capacity60,000 (Ultra Main Stage)
Organised byUltra Enterprises Inc.
Websiteultramusicfestival.com

Ultra Music Festival (UMF) is an annual outdoor electronic music festival that takes place in March in Miami, Florida.[1] The festival was founded in 1999 by Russell Faibisch and Alex Omes.

It was first held on Miami Beach, but besides a tenure at Bicentennial Park, and briefly being held at Virginia Key in 2019, it has primarily been held at Bayfront Park in downtown Miami. It was a two-day festival from 1998 to 2010.[2][3]

Since 2011, Ultra has taken place across three days (Friday through Sunday) during the month of March.[4] In 2012, it had a record attendance, of 155,000 people at the Ultra Main Stage.[5] In 2013, the festival took place across two consecutive weekends to celebrate its 15th anniversary, with a combined attendance of 330,000 people.[6] In 2014, the festival returned to its original single-weekend format, selling out pre-sale tickets in under five minutes.[7][8] The city of Miami has estimated that since 2012, Ultra has "generated approximately $995 million of economic impact", with $168 million in 2018 alone.[9] The festival was suspended in 2020 and 2021 due to the COVID-19 pandemic but resumed in 2022.

The festival is held alongside the Winter Music Conference—an event focusing on the electronic music industry (which was acquired by Ultra outright in 2018), and Miami Music Week—a larger program of electronic music concerts and parties held across the region, with both events usually leading into Ultra.[10]

Although they share names, Ultra Music Festival was not directly tied to Ultra Records, an electronic music record label. In fact, the companies (Ultra Music Festival's formal corporate name was Ultra Enterprises, Inc.) were courtroom adversaries in litigation resulting in a two week jury trial in 2012 in federal court in the Southern District of New York.[11] The parties disputed whether Ultra Music Festival could use "UMF" outside of Florida and whether Ultra Records had improperly started using the name "Ultra Music" and a confusingly similar logo.[12] However, the dispute was resolved via an out of court settlement, and the two entities announced a "global alliance" in August 2012, which would allow them to collaborate on marketing and cross-promotion.[13]

Alongside the flagship event in Miami, Ultra has spawned a larger series of international franchises under the blanket branding Ultra Worldwide, which have included locations such as Croatia, South Africa, South Korea, Singapore, Mexico, Brazil, Colombia, and others.[14][15]

  1. ^ Around, Miami All (June 4, 2015). "Ultra Music Festival Miami - March 18 - 20, 2016". Miami All Around. Retrieved June 16, 2016.
  2. ^ "Ultra Music Festival - Miami Events". www.miamiandbeaches.com. Archived from the original on June 24, 2016. Retrieved June 16, 2016.
  3. ^ Duran, Jose D. (January 5, 2010). "Ultra Music Festival 2010 Phase 1 Lineup Announced UPDATE". Miami New Times. Retrieved June 16, 2016.
  4. ^ Ruhi, Noel Gonzalez and Adrian. "In the mix: The history of Ultra Music Festival in Miami". Miami Herald. Retrieved June 16, 2016.
  5. ^ "Ultra Music Festival officially SOLD OUT!". Revolution Radio Miami. January 25, 2016. Retrieved June 16, 2016.
  6. ^ "ULTRA MUSIC FESTIVAL 2013 Concludes with Most Successful Year Yet – 330,000 Fans and 10,000,000+ Online Views". Mitch Schneider Organization. Archived from the original on August 11, 2016. Retrieved June 16, 2016.
  7. ^ Pajot, S. (May 16, 2013). "Ultra Music Festival 2014 Tickets on Sale at 1 p.m. on May 21". Miami New Times. Retrieved June 16, 2016.
  8. ^ "Ultra Music Festival's Payment Plan Will Run You $509.70, Shipping Included". Spin. August 8, 2013. Retrieved June 16, 2016.
  9. ^ "Miami City Commission Offers Ultra Festival a License for Return to Bayfront Park". Billboard. Retrieved June 20, 2019.
  10. ^ "Ultra Music Festival Acquires WMC, Announces Beijing Fest". Billboard. March 21, 2018. Retrieved March 7, 2020.
  11. ^ "Herrick, Feinstein Achieves Success for Ultra Enterprises in Trademark Infringement and Breach of Contract Suit". Businesswire. August 15, 2012. Retrieved June 29, 2024.
  12. ^ "THREE QUESTIONS ON HERRICK'S REPRESENTATION OF ULTRA ENTERPRISES, INC. IN A FEDERAL TRADEMARK INFRINGEMENT AND BREACH OF CONTRACT TRIAL" (PDF). Herrick.com. Retrieved June 29, 2024.
  13. ^ "Exclusive: Ultra Music, Ultra Music Festival Announce 'Global Alliance'". Billboard.biz. Retrieved January 27, 2014.
  14. ^ Stevo (March 24, 2017). "Ultra Music Festival India Officially Heading to New Delhi and Mumbai". EDM Sauce. Retrieved September 27, 2022.
  15. ^ "Ultra Drops Huge News At End Of Night 2 For New Festival Location". Your EDM. March 26, 2017. Retrieved September 27, 2022.

Ultra Music Festival

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