Zuffa

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Zuffa, LLC

Company type	Subsidiary
Industry	Sports promotion
Founded	January 2001; 23 years ago (January 2001)
Founders	Frank Fertitta III Lorenzo Fertitta
Defunct	September 12, 2023 (2023-09-12)
Fate	Merged with WWE; Zuffa assets transferred to TKO Operating Company
Headquarters	Las Vegas, Nevada , United States
Key people	Ari Emanuel (Co-CEO – Endeavor) Patrick Whitesell (Co-CEO – Endeavor) Dana White (President – UFC)
Parent	TKO Group Holdings
Subsidiaries	Ultimate Fighting Championship (2001) World Fighting Alliance (2006) Pride Fighting Championships (2007) World Extreme Cagefighting (2010) Strikeforce (2013)

Zuffa (/ˈzuːfə/) was an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group.

Zuffa was acquired in 2016 by a group led by WME-IMG including Silver Lake Partners, KKR, and MSD Capital for the price of $4.025 billion.^[1] After the Endeavor deal closed, the Zuffa logo and brand were retired from on-air usage in favor of the UFC brand, but Zuffa was retained as the legal name of the company.

In April 2023, Endeavor Group Holdings announced that UFC would merge with the wrestling promotion WWE to form TKO Group Holdings, a new public company majority-owned by Endeavor, with Vince McMahon serving as an executive chairman of the new entity and White remaining as UFC president, replacing Zuffa as parent entity of the UFC. The merger was completed on September 12, 2023.^[2] The Zuffa name remains in use as the copyright holder of UFC events as a TKO subsidiary.^[3]