Eye makeup is a type of cosmetics which aims to make the eyes look noticeable and attractive. It is mostly used by females, and by stage performers of all types. Eye makeup is an important part of the fashion and cosmetic industries.
The idea can be taken much further. The colour of the eye can be altered by using contact lenses. Glitter and other appliqués can be stuck on near the eye. Fake eyelashes or eyelash extensions are possible.