Josiah Wedgwood (12 July 1730 – 3 January 1795, born in Burslem, Stoke-on-Trent) was an English potter, who became famous for the industrialisation of pottery. He was the grandfather of both Charles Darwin and Emma Darwin, Charles' wife.
Wedgwood was the first to use modern marketing: direct mail, money-back guarantees, salesmen, self-service, free delivery, buy one get one free, and illustrated catalogues.[1]