Josiah Wedgwood

Josiah Wedgwood
Etruria Hall, the family home in Stoke-on-Trent, is now part of a four-star hotel
Horse Frightened by a Lion by Wedgwood and Thomas Bentley, after George Stubbs, 1780. It shows Wedgwood's signature blue & white porcelain
Replica of Portland Vase, about 1790, Josiah Wedgwood and Sons Ltd. V&A Museum
The original, British Museum

Josiah Wedgwood (12 July 1730 – 3 January 1795, born in Burslem, Stoke-on-Trent) was an English potter, who became famous for the industrialisation of pottery. He was the grandfather of both Charles Darwin and Emma Darwin, Charles' wife.

Wedgwood was the first to use modern marketing: direct mail, money-back guarantees, salesmen, self-service, free delivery, buy one get one free, and illustrated catalogues.[1]

  1. "They Broke It", New York Times, 9 January 2009

Josiah Wedgwood

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