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Guylian
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Confectionery production |
| Founded | Sint-Niklaas, Belgium 1958 |
| Founder | Guy Foubert |
| Headquarters | , |
| Products | Chocolates |
Number of employees | 200[1] |
| Parent | Lotte Confectionery |
| Website | guylian |
Guylian (/ˈɡiːliən/, French: [ɡiljɑ̃]) is a Belgian chocolate brand and manufacturer best known for its seashell shaped pralines. The company was founded in 1958 in Sint-Niklaas, Belgium by Guy Foubert[1] and is now owned by the South Korean company Lotte Confectionery.[2]
Foubert and his wife formulated the original chocolate recipe and "Guylian" was formed as a portmanteau from the first names of Guy and Liliane Foubert.[3] While Guylian specialise in roasted hazelnut pralines they produce a wide variety of products including chocolate covered fruit pieces and chocolate truffles.[4]
The company headquarters remain in Sint-Niklaas along with their production plant but now Guylian exports internationally to approximately 120 countries. [2] In 2003, the first Guylian Belgian Chocolate café was opened in Antwerp, Belgium; there are now 9 franchises in different locations around the world.[5][6]
Guylian donates to and works with Project Seahorse to help with marine wildlife conservation and raise awareness for the charity.[7] They have also worked with the Cocoa Horizons Foundations on Project Cocoa to sustainably source cocoa and have aimed to reduce any negative environmental impacts from their production. For this work, they have received Corporate Responsibility Awards along with multiple other awards for innovation and their chocolates.[8]
- ^ a b Chocolaterie Guylian NV MarketLine Company Profile. (2017.). MarketLine, a Progressive Digital Media business.
- ^ a b Kim, Yeon-hee; Park, Ju-min (23 June 2008). "S.Korea Lotte buys Belgium's Guylian for $164 mln". Reuters. Retrieved 26 December 2023.
- ^ "Guylian | Visit Sint-Niklaas". www.ontdeksintniklaas.be. Retrieved 23 May 2020.
- ^ Cite error: The named reference
:3was invoked but never defined (see the help page). - ^ Whitehead, Matt (30 September 2019). "Guylian to expand in the UAE". Retail & Leisure International. Retrieved 23 May 2020.
- ^ "Belgian chocolate giant to expand cafe portfolio in the UAE". ArabianBusiness.com. Retrieved 27 May 2020.
- ^ "Guylian wins the "Corporate Social Responsibility Award" during 2019 TFWA in Cannes for its 20 years dedicated support to Project Seahorse". Project Seahorse. 4 October 2019. Retrieved 26 December 2023.
- ^ Cite error: The named reference
:7was invoked but never defined (see the help page).
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