Horch

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Horch AG

Industry	Automotive
Founded	1904
Defunct	1932 1959
Fate	merged with DKW, Wanderer, and Audi to form Auto Union
Successor	Auto Union (1932–1969) Audi NSU Auto Union (1969–1985) Audi AG (1985–present)
Headquarters	Zwickau, Saxony, Germany
Key people	August Horch, founder
Products	Luxury cars

Horch (German pronunciation: [hɔʁç] ^ⓘ) was a German car manufacturer, which traced its roots to several companies founded in the very late 19th and early 20th century by August Horch.

It is one of the predecessors of the present day Audi company, which itself resulted from the merger of Auto Union Aktiengesellschaft (AG) and NSU Motorenwerke in 1969. Auto Union AG in turn was formed in 1932, following the merger of Horch, DKW, Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910.

In 2021, Audi reused the Horch name as a flagship trim level for the Audi A8 in China to compete with the Mercedes-Maybach S-Class.^[1]