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MSNBC
 | |
| Country | United States |
|---|---|
| Broadcast area | United States and Canada |
| Headquarters |
|
| Programming | |
| Language(s) | English |
| Picture format |
|
| Ownership | |
| Owner | NBCUniversal (Comcast) |
| Parent | NBCUniversal News Group |
| Sister channels | |
| History | |
| Launched | July 15, 1996 |
| Replaced |
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| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 20.4 (Alexandria, Minnesota) |
| Streaming media | |
| OTT services: | |
MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. The network launched July 15, 1996 as a joint venture between NBC News and Microsoft ("MSN" and "NBC") for a cable network and the MSNBC.com website. Microsoft later divested its ownership stake (the MSNBC channel going to NBCUniversal in 2005, followed by an MSNBC.com separation in 2012).
The channel initially had a focus on rolling news coverage, including long-form reports, interactive programs, and stories contributed by the local news departments of NBC's affiliates. Now headquartered at 30 Rockefeller Plaza in Manhattan, the channel airs rolling news coverage, interviews focused on U.S. news and politics, and political commentary. By the late-2000s and early-2010s, MSNBC focused more on U.S. politics in the evening, with notable hosts such as Keith Olbermann, Chris Matthews, Ed Schultz, and Rachel Maddow.
In 2024, MSNBC's most watched shows were Deadline: White House, The Last Word With Lawrence O'Donnell, and The Beat With Ari Melber (each averaging about 1.5 million nightly viewers).[1]
In the fourth quarter of 2023, MSNBC was the second most-watched cable news network in the U.S., averaging 792,000 total day viewers, behind rival Fox News, which averaged 1.212 million viewers, and ahead of CNN, which averaged 502,000 viewers.[1] In 2023, MSNBC's top five highest-rated shows were The Rachel Maddow Show, The Last Word with Lawrence O'Donnell, Deadline: White House, The Beat with Ari Melber, and All in with Chris Hayes.[2][3][4][5] In November 2023, MSNBC's most watched nightly shows were The Beat with Ari Melber and Deadline: White House; The Beat was "the highest-rated non-Fox News show in the demo" on cable news, AdWeek reported,[6][7] (averaging around 1.8 million viewers that year).[8]
In November 2024, NBCUniversal announced its intent to spin off most of its cable networks, including MSNBC, as a new publicly traded company, "SpinCo."
- ^ "This Is the Q4 2023 Cable Network Ratings Report". Adweek. January 4, 2024. Retrieved January 6, 2024.
- ^ Steinberg, Brian (September 19, 2023). "MSNBC Isn't Using Blue-State Chatter to Build a Daytime Nation". Variety. Retrieved November 3, 2023.
- ^ Grynbaum, Michael M. (March 16, 2023). "The New Prime Time for TV News: Afternoons". The New York Times. ISSN 0362-4331. Retrieved November 3, 2023.
- ^ "Fox News Dominates Cable News For October With Israel-Hamas Coverage, But MSNBC and CNN Both Gain Year Over Year". Mediaite. November 1, 2023. Retrieved November 4, 2023.
- ^ "Thursday, November 2 Scoreboard: The Five, Gutfeld! Split First Place in Ratings". Adweek. November 3, 2023. Retrieved November 4, 2023.
- ^ "Here Are Top-Rated Cable News Shows of November 2023". Adweek. November 30, 2023. Retrieved December 4, 2023.
- ^ Johnson, Ted (December 1, 2023). "Fox News Tops November Ratings; MSNBC Shows Total Day Gains Vs. 2022". Deadline. Retrieved December 4, 2023.
- ^ "Week of Oct. 23 Basic Cable Ranker: Top-Ranked Fox News Is No. 1 in Total Day Viewers, But Sheds Primetime Viewers". Adweek. November 1, 2023. Retrieved November 3, 2023.
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