Suosikki (Finnish for "favourite") was the longest-lived youth magazine in Finland, published from 1961 to 2012. It was published by Otavamedia.[1] The magazine was discontinued at the end of 2012. Jyrki Hämäläinen served as the magazine's editor for 35 years (from 1968 to 2003) and the magazine has been called his life's work.[2]