Marketing strategy

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage.^[1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage.^[2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making.^[3]

^ Baker, Michael John (2008). The Strategic Marketing Plan Audit (2nd ed.). Cambridge Strategy Publications Limited. p. 3. ISBN 9781902433998. OCLC 699890791. Archived from the original on May 6, 2021. Retrieved May 5, 2021.
^ Cacciolatti, Luca; Lee, Soo Hee (2016-12-01). "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organizational power". Journal of Business Research. 69 (12): 5597–5610. doi:10.1016/j.jbusres.2016.03.067. ISSN 0148-2963.
^ Chaffey, Dave; Smith, Pr (2017-03-31). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5 ed.). 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge. doi:10.4324/9781315640341. ISBN 978-1-315-64034-1.{{cite book}}: CS1 maint: location (link)

[1] Baker, Michael John (2008). The Strategic Marketing Plan Audit (2nd ed.). Cambridge Strategy Publications Limited. p. 3. ISBN 9781902433998. OCLC 699890791. Archived from the original on May 6, 2021. Retrieved May 5, 2021.

[2] Cacciolatti, Luca; Lee, Soo Hee (2016-12-01). "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organizational power". Journal of Business Research. 69 (12): 5597–5610. doi:10.1016/j.jbusres.2016.03.067. ISSN 0148-2963.

[3] Chaffey, Dave; Smith, Pr (2017-03-31). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5 ed.). 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge. doi:10.4324/9781315640341. ISBN 978-1-315-64034-1.{{cite book}}: CS1 maint: location (link)

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