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Iqos
 | This article may be written from a fan's point of view, rather than a neutral point of view. (October 2024) |
 | |
 Iqos devices, from Accord to Iluma | |
| Product type | Heated tobacco products |
|---|---|
| Owner | Philip Morris International |
| Introduced | 2014 |
| Related brands | Veev |
| Markets | Worldwide |
| Website | https://www.iqos.com |
Iqos (/ˈaɪkoʊs/ EYE-kohs, stylized as IQOS) is a line of heated tobacco products designed to be used with tobacco and zero-tobacco nicotine-containing consumables. They are manufactured by Philip Morris International (PMI).[1][2] The brand was first introduced in November 2014 in Japan and Italy. At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing Marlboro in terms of net revenue.[3]
The World Health Organization states that there is currently no evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products.[4] A recent systematic review reached the same conclusion.[5] The European Respiratory Society states that heated tobacco products are addictive and cause cancer in humans.[6]
- ^ "Philip Morris sees six million U.S. smokers switching to iQOS device if cleared". Reuters. 24 January 2018. Retrieved 3 December 2021.
- ^ "Philip Morris develops zero-tobacco heat stick that may avoid regulations". Reuters. 28 September 2023. Retrieved 26 August 2024.
- ^ "Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative". The Wall Street Journal. 8 February 2024.
- ^ "Heated tobacco products: information sheet - 2nd edition". www.who.int. Retrieved 14 March 2023.
- ^ Znyk, Małgorzata; Jurewicz, Joanna; Kaleta, Dorota (January 2021). "Exposure to Heated Tobacco Products and Adverse Health Effects, a Systematic Review". International Journal of Environmental Research and Public Health. 18 (12): 6651. doi:10.3390/ijerph18126651. ISSN 1660-4601. PMC 8296358. PMID 34205612.
- ^ ERS (17 June 2020). "ERS Position Paper on Heated Tobacco Products". ERS - European Respiratory Society. Retrieved 14 March 2023.
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